Gusworld Blog

Goodbye Lifehacker, hello

Last week marked seven years since I become editor of Lifehacker Australia. So it seems an auspicious moment to announce the next big step in my career: I’m leaving Lifehacker to take on the newly-created role of editor-in-chief at

I’m really excited about this job. I’ll still get to write a lot, and concentrate on the kind of data-driven insight that’s increasingly been my focus in recent years. (I’m one of the few journalists I know who is happy to be keyboard-deep in a spreadsheet.) I’ll also have the chance to pass on some of my experience to the rapidly-expanding team of writers in the posse, help shape the ongoing editorial strategy and expand the site into new areas.

With that said, I’m incredibly proud of what Lifehacker Australia has achieved over those seven years, and it’s going to be a huge wrench to leave everyone at Allure Media. Back when I started, we were a scrappy gang of less than 10 people. Today, we’re a team of 50+ with sites — Lifehacker, Gizmodo, Kotaku, POPSUGAR, Business Insider and Shopstyle — which absolutely dominate their respective categories in Australia. Over that time, I’ve written more than 11,000 posts for Lifehacker. Woah, that’s a lot of words.

I’m sure I’ll write more about my Lifehacker experience and what lies ahead before I finish up and begin the new role — I’ll start at in early July. It’s thrilling and scary and it’s surely going to be interesting. Wish me luck!

Update: Here’s the official press release and a story from Influencing.