GUSWORLD
Single Of The Week 13/01/99

Single Of The Week is where I review a single I'm particularly enamoured of at the moment. It might be a brand spanking new release, or a classic from decades past that I just feel like going on about.

Believe
Cher
3984261792

I recognise that I'm getting to this one a bit late. 'Believe' has recently become the best-selling single by a female artist ever in the UK after a seven-week stay atop the charts (although, as is often the way of these things, it's barely made a ripple Stateside). This would seem like a more remarkable career revival if it weren't for the fact that Cher has made a habit of recreating herself every few years. As well, it would be hard not to do so with a tune as catchy as this.

Produced by the same team that pushed Gina G to success (yes, really), the thing that everyone immediately notices about 'Believe' are all the wacky vocoder effects. Apparently these were actually Cher's idea, which seems plausible given that she was actually around when vocoders first took off in a big way. Certainly she's done something more interesting with them than the Beastie Boys did with 'Intergalactic'.

While I find the song entirely admirable, I do have a complaint about the single, though. In Australia, you have a choice of two formats; a CD which features three remixes of the song, or a CD (priced at a dollar more) which features five remixes of the song. I've whinged about how much I hate multiple largely pointless remixes before, and it seems to me that the least they can do if they're going to issue two different versions of a CD single is give one of them a real, actual B-side, not something with the word 'funky' mispelled several times.


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