The IKEA design that includes a nose ring

No, I’m not making that up. On Monday (5 September), the new IKEA SVÄRTAN range goes on sale in Australian stores. It’s a “limited edition” (an odd concept for IKEA, I know), produced as a collaboration between designer Martin Bergström and students from India’s National Institute of Fashion and Technology. While many Indian-themed collections focus on bright patterns and colours, this one has a darker and more windswept feel. Not necessarily going to match with all my more traditional IKEA stuff (I’m all about black, white and red in big blocks), but it looks quite impressive.


Anyway, many of the metal bowl-shaped items have a hole in them, because (per the press kit) in traditional Indian production methods, that hole would be used so the bowl could hang up to dry after painting. And so (also per the press kit) “Martin decided to put a replica of his nose ring into the hole and made it part of the design itself”. I can’t decide whether this is a genuine selling point or not.

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